Wednesday, June 16, 2010
Distribution
“ The marketing of goods and services to individual and organizes for propose other than personal consumption.”(MKTG, Lamb Hair McDaniel, Pg. 83) Paradise vodka will be produced in the United States. With warehouses all over. We will not have any out of country distribution, we will send product over to other countries. “ The marketing of goods and services to individual and organizes for propose other than personal consumption.”(MKTG, Lamb Hair McDaniel, Pg. 83) “ Products that are more complex, customized and expensive tend to benefit from shorter and more direct market channels. These types of products sell better through a direct sale force.”(MKTG, Lamb Hair McDaniel, Pg. 180)
Price
“Trying to set the right price is one of the most stressful and pressure-filled tasks of the marketing manager.”(MKTG, Lamb Hair McDaniel, Pg. 261)A 1.75 liter bottle of Paradise Vodka is around $85, 750 ml bottle around $55. You can also get a 350 ml for around $35. ” Prices often fall during a recession as competitors try desperately to maintain demand for their wares.”(MKTG, Lamb Hair McDaniel, Pg. 290)
Implemental Evaluation control
“ Evaluation entails gauging the extent to which marketing objective have been achieved during the specified time period.”(MKTG, Lamb Hair McDaniel, Pg. 26) The way I will do an Evaluation , by doing constant surveys. Surveys will be from customers and retailers. Going directly to the source will be the best thing to do!
Wednesday, June 9, 2010
Social meadia
How can you use social media to support and protect your brand?
Social media is becoming a bigger and bigger social influence every day. There is no longer face-to-face conversation. Social media is now the newest form of socializing between youth. There are approximately 400 million facebook users. That means approximately 280 million of them value the expressed opinions of people they don’t even know.( Juan Martinez).This is just facebook, this does not include the several other social networking site that people take a daily involvement in everyday! People don’t even have to be at home anymore to access these social networking sites. They have gone mobile; anyone can access them from a cell phone. This can put you on your way to success or kill your brand. These social networking sites can support your brand in promotions and followings. These sites are free and you have access to over millions of people. These sites offer you free promotions for your brand. This can save you tons of money; if you use these sites to the full potential. You can have your own page for your brand and advertise like heck. This is one way these site can support your brand! Your customer can follow your product on these sites. When you are offering deals, sales, coupons, and introduction to a new product these sites are, the easiest way for your customer to access this information. These can also protect your brand. By having such a strong following you can have support. Also if you start having bad publicity or a misunderstanding; you can protect your brand by commenting or posting the real story. If anyone has any questions they can go to the source. Some people now view these sites as a need to the brand success. I think these sites can only help you if you use them properly!
Social media is becoming a bigger and bigger social influence every day. There is no longer face-to-face conversation. Social media is now the newest form of socializing between youth. There are approximately 400 million facebook users. That means approximately 280 million of them value the expressed opinions of people they don’t even know.( Juan Martinez).This is just facebook, this does not include the several other social networking site that people take a daily involvement in everyday! People don’t even have to be at home anymore to access these social networking sites. They have gone mobile; anyone can access them from a cell phone. This can put you on your way to success or kill your brand. These social networking sites can support your brand in promotions and followings. These sites are free and you have access to over millions of people. These sites offer you free promotions for your brand. This can save you tons of money; if you use these sites to the full potential. You can have your own page for your brand and advertise like heck. This is one way these site can support your brand! Your customer can follow your product on these sites. When you are offering deals, sales, coupons, and introduction to a new product these sites are, the easiest way for your customer to access this information. These can also protect your brand. By having such a strong following you can have support. Also if you start having bad publicity or a misunderstanding; you can protect your brand by commenting or posting the real story. If anyone has any questions they can go to the source. Some people now view these sites as a need to the brand success. I think these sites can only help you if you use them properly!
Tuesday, June 8, 2010
19 quotes from the text book
19 quotes
1. When an organization creates a high level of employee’s satisfaction, this lead s to greater effort, which leads to higher- quality goods and services, which leads to more repeat business, which leads higher growth and profits, which leads to higher stock- holder satisfaction, which leads to more investments and so on.
2. There is no single correct format for a marketing plan. Many organizations have their own distinctive format or terminology for creating their own marketing plan.
3. Another view is business should focus on marketing a profit and leave social and environmental problems to non-profit organizations and government.
4. Effective way for a firm to move into the global arena with relatively little risk is to sell a license to manufacture its products to someone in a forge country.
5. Coors encouraged its English customer’s to speaking customers to, “turn it loose, ” but the phrase in Spanish means, “Suffer from diarrhea.”
6. Why would customers pay a distributor’s markups when they could buy directly from the manufacture with a few mouse clicks?
7. Baby boomers represent a tremendous current and future marketing potential for a wide range of products including retirement properties, health and wellness products, automobiles with features designed for them, and other goods and services you might not expect, including tech services.
8. The specific information needed to solve a marketing research problem; the objective should be to provide insightful decision-making process.
9. Diamond companies and jewelers are, “repositioning” diamond ring so that woman will not think of them solely as a symbol as engagement and marriage. Instead they are, encouraging woman to express their individually by purchasing a “right-hand” ring.
10. The average fast-moving consumer goods company introduces 70-80 new products per year.
11. In many service industries, the core service becomes a commodity as competition increases. Thus, a firm usually emphasizes supplementary services to create a completive advantage.
12. The reversal flow of demand from a “push” to a “pull” has resulted in a radical reformulation of both market experience and traditional marketing, production, and distribution functions.
13. Retailers ring up over $4 trillion in sales annually, about 40 percent of the gross domestic product.
14. Few goods or services, no matter how well developed, priced or distribution, can survive in the market place with- out effective promotions.
15. A quick test to determine whether you are offering attributes or benefits in your advertising is to ask ‘ so?’
16. Advertising offers the consumer a reason to buy; sales promotion offers an incentive to buy.
17. Trying to set the right price is one of the most stressful and pressure- filled tasks of the marketing manager.
18. All pricing objective have trade-offs that managers must weigh. A profit maximization objective that may require a bigger initial investment than the firm can commit or wants to commit to.
19. CRM is often described as a closed- loop system that builds a relationships with customers.
1. When an organization creates a high level of employee’s satisfaction, this lead s to greater effort, which leads to higher- quality goods and services, which leads to more repeat business, which leads higher growth and profits, which leads to higher stock- holder satisfaction, which leads to more investments and so on.
2. There is no single correct format for a marketing plan. Many organizations have their own distinctive format or terminology for creating their own marketing plan.
3. Another view is business should focus on marketing a profit and leave social and environmental problems to non-profit organizations and government.
4. Effective way for a firm to move into the global arena with relatively little risk is to sell a license to manufacture its products to someone in a forge country.
5. Coors encouraged its English customer’s to speaking customers to, “turn it loose, ” but the phrase in Spanish means, “Suffer from diarrhea.”
6. Why would customers pay a distributor’s markups when they could buy directly from the manufacture with a few mouse clicks?
7. Baby boomers represent a tremendous current and future marketing potential for a wide range of products including retirement properties, health and wellness products, automobiles with features designed for them, and other goods and services you might not expect, including tech services.
8. The specific information needed to solve a marketing research problem; the objective should be to provide insightful decision-making process.
9. Diamond companies and jewelers are, “repositioning” diamond ring so that woman will not think of them solely as a symbol as engagement and marriage. Instead they are, encouraging woman to express their individually by purchasing a “right-hand” ring.
10. The average fast-moving consumer goods company introduces 70-80 new products per year.
11. In many service industries, the core service becomes a commodity as competition increases. Thus, a firm usually emphasizes supplementary services to create a completive advantage.
12. The reversal flow of demand from a “push” to a “pull” has resulted in a radical reformulation of both market experience and traditional marketing, production, and distribution functions.
13. Retailers ring up over $4 trillion in sales annually, about 40 percent of the gross domestic product.
14. Few goods or services, no matter how well developed, priced or distribution, can survive in the market place with- out effective promotions.
15. A quick test to determine whether you are offering attributes or benefits in your advertising is to ask ‘ so?’
16. Advertising offers the consumer a reason to buy; sales promotion offers an incentive to buy.
17. Trying to set the right price is one of the most stressful and pressure- filled tasks of the marketing manager.
18. All pricing objective have trade-offs that managers must weigh. A profit maximization objective that may require a bigger initial investment than the firm can commit or wants to commit to.
19. CRM is often described as a closed- loop system that builds a relationships with customers.
Wednesday, May 26, 2010
Sex in The City 2 Party Pitch
Come up with 3 orignal ideas for a Sex in the City promotional parties! 7 of which are previous ideas!
7 Idea’s
Blue Martini at Town Square presents The Official Sex And The City 2 Party. Ladies receive a one hour complimentary open martini bar with your movie ticket stub sponsored by Sky Vodka. The first 100 ladies to turn in their ticket stub receive a gift bag full of goodies from New York & Co., Guess by Marciano, Barre Las Vegas, Euphoria, Tan Factory, Wax In the City and more. When: Friday, May 28, 7 p.m. to 9 p.m, Where: Blue Martini, 6593 Las Vegas Blvd. South, Bldg L B214, Las Vegas, Cost: Not available- Age limit: 21-Burtons Grill (1363 Boylston St) Sex and the City 2 Premiere Party Thursday, May 27th-7:00pm to 10:00pm-Gab with your girlfriends in the lounge area while enjoying complimentary snacks and sipping on “Sex and the City” inspired cocktails For more information call 617.236.2236-MAY 20: Girls' Night Out at Macy's at Biltmore Fashion Park-Shop with your closest friends at Girls' Night Out at Macy's, where you can find fashionable threads, cocktails, treats and makeovers at the department store. Spend $150 or more and you will get movie cash to put toward watching "Sex & the City 2" the following week. Because the film is taking place partly in Morocco, participants can enter to win a six-day trip to Marrakech for four including airfare, hotel and Samsonite luggage.Details: 6-8 p.m. May 20. Macy's, Biltmore Fashion Park: 2410 E Camelback Road, Phoenix. Free. 602-468-2100, Shopbiltmore.com. MAY 20: W Scottsdale Hotel's 'SATC2' party-You and your girls can feel like part of the "Sex and the City" gang by relaxing poolside at Shade Bar, sipping cocktails and watching a fashion show. The W Scottsdale Hotel & Residences will show off the latest fashions from Macy's on the sleek runway around the pool, and guests can enter a drawing for an advanced screening of "Sex and the City 2." The grand prize is four tickets to a screening on May 24, transportation to and from the movie, a one-night stay and a round of champagne at the hotel.Details: 9 p.m. May 20. W Scottsdale Hotel and Residences, 7277 E. Camelback Road, Scottsdale. Free. 602-405-0099, Whotels.com/scottsdale. MAY 26: Dinner and a movie at Biltmore Fashion Park-Biltmore Fashion Park is turning the concept of dinner and a movie into a buzz-worthy event. Guests can choose from a list of different restaurants that will be serving special three-course dinners, so you and your girlfriends can go to the sexy restaurant Christopher's Crush Lounge or the high-end Capital Grille. Earlier in the day, ticket holders can also shop at Saks Fifth Avenue, sip Sak-tinis, listen to live music and get beauty touch-ups. Finally, the night caps off with the midnight screening of the film at the AMC Esplanade. Details: 4-11 p.m. May 26. Biltmore Fashion Park, 2502 E. Camelback Road, Phoenix. $55. 602-955-8401, Shopbiltmore.com.MAY 27: Girls' Night Out in the City at Morton'sGet dolled up with your favorite girls and head to Morton's, where they will be hosting a cool cocktail party. The steakhouse is partnering with Banana Republic to put on a safari-themed fashion event with looks that would fit right into the film's desert scenes. Guests can nibble on a menu of appetizers, including petite filet mignon sandwiches and mini crab cakes. There will also be themed cocktails such as the Miranda Manhattan and Charlotte's Cherry Kiss. Then the group will head to Harkins Scottsdale 101 to watch the film.
Details: 6:30-8:30 p.m. May 27. Morton's The Steakhouse, 15233 N. Kierland Blvd., Scottsdale. $35. 480-368-5416, Mortons.com/scottsdale.MAY 26: Cocktail Couture Girls' Night at the Melting Pot
The Valley's three Melting Pot locations want their guests to indulge at this "SATC" party. Each person will get to enjoy a cheese fondue, petite entrée and chocolate fondue, and sip on cocktails with names such as Blond Ambition, Glamour Girl and Jet Setter. Ticket prices also include passes to the midnight showing of the film. The midnight showing will be at the Harkins Theatres closest to the restaurants, so those would be in Peoria at the Harkins Arrowhead, in Tempe at Arizona Mills and in Scottsdale at the Scottsdale 101 development. Also all this month, $2 from each of the "SATC" cocktails sold will benefit the Cystic Fibrosis Foundation.Details: 8:15-9:30 p.m. May 26. $39. 480-607-1799. Melting Pot locations Valley-wide at Meltingpot.com
3 ideas of my own! 1.On the day of the movie premiere throwing the ultimate spa day for woman. Having half price everything, facials, manicures, pedi’s, having up and emerging designer selling their product, and emerging chefs catering the event! This can take place at a movie theater. We will have drinks available for woman 21 and up, but there will be a 18 or older age limit. Due to the R rating this movie holds. It will be free for woman to walk in the doors, men pay $20.00. Everything is half off! The movie will premiere shortly after this event shuts down.
2. Drink like Carrie, Samantha, Charlotte, and Miranda. This event will take place at a bar! The bar will be decorated like the bar they go into at the end of the first movie (for Samantha’s 50Th birthday) ! The featured event at this event we will be serving any drink that the cast has drinking in the movie and show! There will be shirtless men serving the drinks. Just like Samantha would have it! Of course we will be serving cosmopolitans. Uniquely U Vodka will be blended in all of the martinis! 3. Having a sex in the city look alike party. The Woman who has the best look a like for each cast member will receive one free ticket to the movie! There will be half price drinks for woman and full price for men!
7 Idea’s
Blue Martini at Town Square presents The Official Sex And The City 2 Party. Ladies receive a one hour complimentary open martini bar with your movie ticket stub sponsored by Sky Vodka. The first 100 ladies to turn in their ticket stub receive a gift bag full of goodies from New York & Co., Guess by Marciano, Barre Las Vegas, Euphoria, Tan Factory, Wax In the City and more. When: Friday, May 28, 7 p.m. to 9 p.m, Where: Blue Martini, 6593 Las Vegas Blvd. South, Bldg L B214, Las Vegas, Cost: Not available- Age limit: 21-Burtons Grill (1363 Boylston St) Sex and the City 2 Premiere Party Thursday, May 27th-7:00pm to 10:00pm-Gab with your girlfriends in the lounge area while enjoying complimentary snacks and sipping on “Sex and the City” inspired cocktails For more information call 617.236.2236-MAY 20: Girls' Night Out at Macy's at Biltmore Fashion Park-Shop with your closest friends at Girls' Night Out at Macy's, where you can find fashionable threads, cocktails, treats and makeovers at the department store. Spend $150 or more and you will get movie cash to put toward watching "Sex & the City 2" the following week. Because the film is taking place partly in Morocco, participants can enter to win a six-day trip to Marrakech for four including airfare, hotel and Samsonite luggage.Details: 6-8 p.m. May 20. Macy's, Biltmore Fashion Park: 2410 E Camelback Road, Phoenix. Free. 602-468-2100, Shopbiltmore.com. MAY 20: W Scottsdale Hotel's 'SATC2' party-You and your girls can feel like part of the "Sex and the City" gang by relaxing poolside at Shade Bar, sipping cocktails and watching a fashion show. The W Scottsdale Hotel & Residences will show off the latest fashions from Macy's on the sleek runway around the pool, and guests can enter a drawing for an advanced screening of "Sex and the City 2." The grand prize is four tickets to a screening on May 24, transportation to and from the movie, a one-night stay and a round of champagne at the hotel.Details: 9 p.m. May 20. W Scottsdale Hotel and Residences, 7277 E. Camelback Road, Scottsdale. Free. 602-405-0099, Whotels.com/scottsdale. MAY 26: Dinner and a movie at Biltmore Fashion Park-Biltmore Fashion Park is turning the concept of dinner and a movie into a buzz-worthy event. Guests can choose from a list of different restaurants that will be serving special three-course dinners, so you and your girlfriends can go to the sexy restaurant Christopher's Crush Lounge or the high-end Capital Grille. Earlier in the day, ticket holders can also shop at Saks Fifth Avenue, sip Sak-tinis, listen to live music and get beauty touch-ups. Finally, the night caps off with the midnight screening of the film at the AMC Esplanade. Details: 4-11 p.m. May 26. Biltmore Fashion Park, 2502 E. Camelback Road, Phoenix. $55. 602-955-8401, Shopbiltmore.com.MAY 27: Girls' Night Out in the City at Morton'sGet dolled up with your favorite girls and head to Morton's, where they will be hosting a cool cocktail party. The steakhouse is partnering with Banana Republic to put on a safari-themed fashion event with looks that would fit right into the film's desert scenes. Guests can nibble on a menu of appetizers, including petite filet mignon sandwiches and mini crab cakes. There will also be themed cocktails such as the Miranda Manhattan and Charlotte's Cherry Kiss. Then the group will head to Harkins Scottsdale 101 to watch the film.
Details: 6:30-8:30 p.m. May 27. Morton's The Steakhouse, 15233 N. Kierland Blvd., Scottsdale. $35. 480-368-5416, Mortons.com/scottsdale.MAY 26: Cocktail Couture Girls' Night at the Melting Pot
The Valley's three Melting Pot locations want their guests to indulge at this "SATC" party. Each person will get to enjoy a cheese fondue, petite entrée and chocolate fondue, and sip on cocktails with names such as Blond Ambition, Glamour Girl and Jet Setter. Ticket prices also include passes to the midnight showing of the film. The midnight showing will be at the Harkins Theatres closest to the restaurants, so those would be in Peoria at the Harkins Arrowhead, in Tempe at Arizona Mills and in Scottsdale at the Scottsdale 101 development. Also all this month, $2 from each of the "SATC" cocktails sold will benefit the Cystic Fibrosis Foundation.Details: 8:15-9:30 p.m. May 26. $39. 480-607-1799. Melting Pot locations Valley-wide at Meltingpot.com
3 ideas of my own! 1.On the day of the movie premiere throwing the ultimate spa day for woman. Having half price everything, facials, manicures, pedi’s, having up and emerging designer selling their product, and emerging chefs catering the event! This can take place at a movie theater. We will have drinks available for woman 21 and up, but there will be a 18 or older age limit. Due to the R rating this movie holds. It will be free for woman to walk in the doors, men pay $20.00. Everything is half off! The movie will premiere shortly after this event shuts down.
2. Drink like Carrie, Samantha, Charlotte, and Miranda. This event will take place at a bar! The bar will be decorated like the bar they go into at the end of the first movie (for Samantha’s 50Th birthday) ! The featured event at this event we will be serving any drink that the cast has drinking in the movie and show! There will be shirtless men serving the drinks. Just like Samantha would have it! Of course we will be serving cosmopolitans. Uniquely U Vodka will be blended in all of the martinis! 3. Having a sex in the city look alike party. The Woman who has the best look a like for each cast member will receive one free ticket to the movie! There will be half price drinks for woman and full price for men!
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