Wednesday, April 28, 2010

Advertising vs. Marketing

What is the difference between advertising and marketing?
"Advertising is happiness." John Draper, from television show, Mad Men!
Advertising and marketing are often mixed up. Most people think they are the same thing. They generally have the same effect. Well I am sorry their wrong. Advertising has been around, before marketing, but this doesn’t mean it has less importance. They are both important in the line of work you desire. Some consider advertising as one of the components of marketing. Marketing is the research you must do once you develop a product. Marketer care about the consumers wants and needs. Taking in consideration what you want. Advertising is selling a product. Advertising just appeals to your ID. Their goal is to sell as many of that product as possible! Here are some definitions of both.
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. (By Laura Lake)

http://marketing.about.com/cs/advertising/a/marketvsad.htm

Marketing: The American Marketing Association defines Marketing as a series of business processes taken by a company to develop, communicate with and manage its customers. Marketing include components, such as market research, product development, product pricing, sales strategy, Advertising, customer support and public relations. The purpose of Marketing is to bring sellers and buyers together.

http://degreedirectory.org/articles/What_is_the_Difference_Between_Advertising_and_Marketing.html

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