Wednesday, June 16, 2010
MISSION STATEMENT
Our mission is to create an unexpected drinking experience for our customers that exceeds their drinking needs and encourages them to drink our vodka often! “A statement of the firm’s business based on careful analysis of benefits sought by present and potential customers and analysis of existing and anticipated environmental conditions.”(MKTG, Lamb Hair McDaniel, Pg. 18)
OBJECTIVE
“Without objectives, there is no basis for measuring the success of a, marketing plan activities.”(MKTG, Lamb Hair McDaniel, Pg. 18) Our objective is to change the way people think about vodka. We want people to expect more when they drink of vodka. We want our customers to find paradise in every bottle! So by changing the taste, color and smell, we hope to change their thoughts on vodka. We want people to look at our vodka as a luxury not a commodity! To achieve 10 percent returned investment with in the first 12 months of distribution of product. Pay back any investments within the two years. Our objective is to have a 95-100 percent satisfaction rate on our product. “The idea that the social and economic justification for an organization’s existence is the satisfaction of the customers wants and needs; while meeting organizational objectives.” (MKTG, Lamb Hair McDaniel, Pg. 5) Producing an environmentally ethical name for the company, by making our bottle 100 percent recyclable. “Social responsibility and ethics go hand and hand.”(MKTG, Lamb Hair McDaniel, Pg. 30) Have a U.S. based destitution center; manufacture the product only in the USA. Having a large scale of out of country buyers. Having a 15 percent increase on Internet sales. “Researchers suggest that consumers recall online commercials 60- 90 percent of the time, while they remember roughly about 25 percent of the advertisements on television.”(MKTG, Lamb Hair McDaniel, Pg. 239)
SWOT
Strength: The strength Paradise vodka has is there’s no other vodka like this. The guava flavor to the vodka is unique. The hint of flower smell to the vodka doesn’t over power the vodka but intensifies your drinking experience. The pink color to the vodka will take you out of this world. Put you in a paradise state of mind! Also this vodka has a different making process. This vodka is made like wine more than vodka. So this unique making process will have a strong following from both vodka and wine drinkers. Paradise vodka will also be able to have a wider range of customers because it’s made like wine, but taste like vodka. Our bottles are 100 percent recyclable. “Duping may occur as a result of exporter business strategies.”(MKTG, Lamb Hair McDaniel, Pg. 60) Since Paradise vodka is produced in the United States there will be no dumping,
Weakness: The weakness is that this is not the only premium vodka sold. They are many different flavored vodka’s sold in stores; especially fruit flavored vodka’s. This is a new product, so there is always the worry of customers not liking the brand! Or that customer will not take to guava flavor because it’s not a traditional flavor. Also since the target market is woman; if their needs over wants desire effects there purchase. “A want exists when someone has an unfilled need and has determine that a particular good or service will satisfy it.”(MKTG, Lamb Hair McDaniel, Pg. 64)
External Opportunities: “When examining external opportunities and threats marketing managers must analyze aspects of the marketing environment.”(MKTG, Lamb Hair McDaniel, Pg. 19)The external opportunities for Paradise vodka vary throw out the world. There are more opportunities to expand with a vodka, because the market is so huge.“ Reliabliability: is defined as: The ability to perform a service dependable, accurately and consistently.”(MKTG, Lamb Hair McDaniel, Pg. 161)
Threats: This is a new product, just like any new product; this will also encounter problems. Paradise Vodka may encounter is that people may not like the Guava Flavor. Or even people maybe hesitant with this flavor. Not many people know what the guava fruit is. So this is where the company might have some threats to the success of the brand. The smell of the vodka may a make or brake the brand. People may think that the great smell of vodka that everyone loves will be compromised by the hint of floral sent. The pink color of the vodka may limit to only woman. Customer, so are men dema-graphic may not like that it’s not a gender-neutral color. In the end men may not drink the vodka just because the color. There will not be coupons available for Paradise Vodka. We do not want to compromise the name. “Almost 280 million coupons are distributed to the United States household annually, but this does not include the billions of coupons that are available increasingly on the Internet and in-store.” (MKTG, Lamb Hair McDaniel, Pg. 246)
TARGET MARKET
The target market is the classy, safictacted woman. The woman that will buy Paradise vodka; love tropical alcoholic beverages, they love the fruity tastes. This product is made for the woman who knows who she is! This vodka is made for the strong, independent, beautiful woman. Who prefers to have the sweet classy tasting drink with everything. From any walk of life these woman come from: the vacationers, islanders, clubbers, city lovers, subarea to the country. An upper class drink for an upper class woman! “80 percent of a company’s revenue is generated by 20 percent of its customers.” (MKTG, Lamb Hair McDaniel, Pg. 299)
Product
“ A product may be defined as everything, both favorable and unfavorable, that a person receives in an exchange.”(MKTG, Lamb Hair McDaniel, Pg. 131) We want our product to be a favorable product. That is why we will have a guarantee on Paradise Vodka. If the consumer is not 100% satisfied, they will receive a full refund. “ A person who buys a new product never before used may ultimately become an adopter, a consumer who was happy enough with his or her trial experience with s product to use it again. (MKTG, Lamb Hair McDaniel, Pg. 152) We are so confident on our long lasting and satisfying taste; we have the confidence in having this guarantee.
Promotion
“The current trend is towards using more rather than fewer variables to segment most markets. ” (MKTG, Lamb Hair McDaniel, Pg. 98) So when it comes to the promotion of Paradise vodka there will be no setbacks. We will promote everywhere across the United States. We will use all of the social networks like: facebook, twitter, and myspace. Also like to have an advertisement in several magazines. Billboards. There will be no rewards programs, coupons, and sales; this will only hurt the bran name. Paradise vodka is a higher quality drink and we do not want to take away from that. “ Sales promotion’s greatest strength is in creating strong desire and purchase intent.” (MKTG, Lamb Hair McDaniel, Pg. 220)
Distribution
“ The marketing of goods and services to individual and organizes for propose other than personal consumption.”(MKTG, Lamb Hair McDaniel, Pg. 83) Paradise vodka will be produced in the United States. With warehouses all over. We will not have any out of country distribution, we will send product over to other countries. “ The marketing of goods and services to individual and organizes for propose other than personal consumption.”(MKTG, Lamb Hair McDaniel, Pg. 83) “ Products that are more complex, customized and expensive tend to benefit from shorter and more direct market channels. These types of products sell better through a direct sale force.”(MKTG, Lamb Hair McDaniel, Pg. 180)
Price
“Trying to set the right price is one of the most stressful and pressure-filled tasks of the marketing manager.”(MKTG, Lamb Hair McDaniel, Pg. 261)A 1.75 liter bottle of Paradise Vodka is around $85, 750 ml bottle around $55. You can also get a 350 ml for around $35. ” Prices often fall during a recession as competitors try desperately to maintain demand for their wares.”(MKTG, Lamb Hair McDaniel, Pg. 290)
Implemental Evaluation control
“ Evaluation entails gauging the extent to which marketing objective have been achieved during the specified time period.”(MKTG, Lamb Hair McDaniel, Pg. 26) The way I will do an Evaluation , by doing constant surveys. Surveys will be from customers and retailers. Going directly to the source will be the best thing to do!
Wednesday, June 9, 2010
Social meadia
How can you use social media to support and protect your brand?
Social media is becoming a bigger and bigger social influence every day. There is no longer face-to-face conversation. Social media is now the newest form of socializing between youth. There are approximately 400 million facebook users. That means approximately 280 million of them value the expressed opinions of people they don’t even know.( Juan Martinez).This is just facebook, this does not include the several other social networking site that people take a daily involvement in everyday! People don’t even have to be at home anymore to access these social networking sites. They have gone mobile; anyone can access them from a cell phone. This can put you on your way to success or kill your brand. These social networking sites can support your brand in promotions and followings. These sites are free and you have access to over millions of people. These sites offer you free promotions for your brand. This can save you tons of money; if you use these sites to the full potential. You can have your own page for your brand and advertise like heck. This is one way these site can support your brand! Your customer can follow your product on these sites. When you are offering deals, sales, coupons, and introduction to a new product these sites are, the easiest way for your customer to access this information. These can also protect your brand. By having such a strong following you can have support. Also if you start having bad publicity or a misunderstanding; you can protect your brand by commenting or posting the real story. If anyone has any questions they can go to the source. Some people now view these sites as a need to the brand success. I think these sites can only help you if you use them properly!
Social media is becoming a bigger and bigger social influence every day. There is no longer face-to-face conversation. Social media is now the newest form of socializing between youth. There are approximately 400 million facebook users. That means approximately 280 million of them value the expressed opinions of people they don’t even know.( Juan Martinez).This is just facebook, this does not include the several other social networking site that people take a daily involvement in everyday! People don’t even have to be at home anymore to access these social networking sites. They have gone mobile; anyone can access them from a cell phone. This can put you on your way to success or kill your brand. These social networking sites can support your brand in promotions and followings. These sites are free and you have access to over millions of people. These sites offer you free promotions for your brand. This can save you tons of money; if you use these sites to the full potential. You can have your own page for your brand and advertise like heck. This is one way these site can support your brand! Your customer can follow your product on these sites. When you are offering deals, sales, coupons, and introduction to a new product these sites are, the easiest way for your customer to access this information. These can also protect your brand. By having such a strong following you can have support. Also if you start having bad publicity or a misunderstanding; you can protect your brand by commenting or posting the real story. If anyone has any questions they can go to the source. Some people now view these sites as a need to the brand success. I think these sites can only help you if you use them properly!
Tuesday, June 8, 2010
19 quotes from the text book
19 quotes
1. When an organization creates a high level of employee’s satisfaction, this lead s to greater effort, which leads to higher- quality goods and services, which leads to more repeat business, which leads higher growth and profits, which leads to higher stock- holder satisfaction, which leads to more investments and so on.
2. There is no single correct format for a marketing plan. Many organizations have their own distinctive format or terminology for creating their own marketing plan.
3. Another view is business should focus on marketing a profit and leave social and environmental problems to non-profit organizations and government.
4. Effective way for a firm to move into the global arena with relatively little risk is to sell a license to manufacture its products to someone in a forge country.
5. Coors encouraged its English customer’s to speaking customers to, “turn it loose, ” but the phrase in Spanish means, “Suffer from diarrhea.”
6. Why would customers pay a distributor’s markups when they could buy directly from the manufacture with a few mouse clicks?
7. Baby boomers represent a tremendous current and future marketing potential for a wide range of products including retirement properties, health and wellness products, automobiles with features designed for them, and other goods and services you might not expect, including tech services.
8. The specific information needed to solve a marketing research problem; the objective should be to provide insightful decision-making process.
9. Diamond companies and jewelers are, “repositioning” diamond ring so that woman will not think of them solely as a symbol as engagement and marriage. Instead they are, encouraging woman to express their individually by purchasing a “right-hand” ring.
10. The average fast-moving consumer goods company introduces 70-80 new products per year.
11. In many service industries, the core service becomes a commodity as competition increases. Thus, a firm usually emphasizes supplementary services to create a completive advantage.
12. The reversal flow of demand from a “push” to a “pull” has resulted in a radical reformulation of both market experience and traditional marketing, production, and distribution functions.
13. Retailers ring up over $4 trillion in sales annually, about 40 percent of the gross domestic product.
14. Few goods or services, no matter how well developed, priced or distribution, can survive in the market place with- out effective promotions.
15. A quick test to determine whether you are offering attributes or benefits in your advertising is to ask ‘ so?’
16. Advertising offers the consumer a reason to buy; sales promotion offers an incentive to buy.
17. Trying to set the right price is one of the most stressful and pressure- filled tasks of the marketing manager.
18. All pricing objective have trade-offs that managers must weigh. A profit maximization objective that may require a bigger initial investment than the firm can commit or wants to commit to.
19. CRM is often described as a closed- loop system that builds a relationships with customers.
1. When an organization creates a high level of employee’s satisfaction, this lead s to greater effort, which leads to higher- quality goods and services, which leads to more repeat business, which leads higher growth and profits, which leads to higher stock- holder satisfaction, which leads to more investments and so on.
2. There is no single correct format for a marketing plan. Many organizations have their own distinctive format or terminology for creating their own marketing plan.
3. Another view is business should focus on marketing a profit and leave social and environmental problems to non-profit organizations and government.
4. Effective way for a firm to move into the global arena with relatively little risk is to sell a license to manufacture its products to someone in a forge country.
5. Coors encouraged its English customer’s to speaking customers to, “turn it loose, ” but the phrase in Spanish means, “Suffer from diarrhea.”
6. Why would customers pay a distributor’s markups when they could buy directly from the manufacture with a few mouse clicks?
7. Baby boomers represent a tremendous current and future marketing potential for a wide range of products including retirement properties, health and wellness products, automobiles with features designed for them, and other goods and services you might not expect, including tech services.
8. The specific information needed to solve a marketing research problem; the objective should be to provide insightful decision-making process.
9. Diamond companies and jewelers are, “repositioning” diamond ring so that woman will not think of them solely as a symbol as engagement and marriage. Instead they are, encouraging woman to express their individually by purchasing a “right-hand” ring.
10. The average fast-moving consumer goods company introduces 70-80 new products per year.
11. In many service industries, the core service becomes a commodity as competition increases. Thus, a firm usually emphasizes supplementary services to create a completive advantage.
12. The reversal flow of demand from a “push” to a “pull” has resulted in a radical reformulation of both market experience and traditional marketing, production, and distribution functions.
13. Retailers ring up over $4 trillion in sales annually, about 40 percent of the gross domestic product.
14. Few goods or services, no matter how well developed, priced or distribution, can survive in the market place with- out effective promotions.
15. A quick test to determine whether you are offering attributes or benefits in your advertising is to ask ‘ so?’
16. Advertising offers the consumer a reason to buy; sales promotion offers an incentive to buy.
17. Trying to set the right price is one of the most stressful and pressure- filled tasks of the marketing manager.
18. All pricing objective have trade-offs that managers must weigh. A profit maximization objective that may require a bigger initial investment than the firm can commit or wants to commit to.
19. CRM is often described as a closed- loop system that builds a relationships with customers.
Wednesday, May 26, 2010
Sex in The City 2 Party Pitch
Come up with 3 orignal ideas for a Sex in the City promotional parties! 7 of which are previous ideas!
7 Idea’s
Blue Martini at Town Square presents The Official Sex And The City 2 Party. Ladies receive a one hour complimentary open martini bar with your movie ticket stub sponsored by Sky Vodka. The first 100 ladies to turn in their ticket stub receive a gift bag full of goodies from New York & Co., Guess by Marciano, Barre Las Vegas, Euphoria, Tan Factory, Wax In the City and more. When: Friday, May 28, 7 p.m. to 9 p.m, Where: Blue Martini, 6593 Las Vegas Blvd. South, Bldg L B214, Las Vegas, Cost: Not available- Age limit: 21-Burtons Grill (1363 Boylston St) Sex and the City 2 Premiere Party Thursday, May 27th-7:00pm to 10:00pm-Gab with your girlfriends in the lounge area while enjoying complimentary snacks and sipping on “Sex and the City” inspired cocktails For more information call 617.236.2236-MAY 20: Girls' Night Out at Macy's at Biltmore Fashion Park-Shop with your closest friends at Girls' Night Out at Macy's, where you can find fashionable threads, cocktails, treats and makeovers at the department store. Spend $150 or more and you will get movie cash to put toward watching "Sex & the City 2" the following week. Because the film is taking place partly in Morocco, participants can enter to win a six-day trip to Marrakech for four including airfare, hotel and Samsonite luggage.Details: 6-8 p.m. May 20. Macy's, Biltmore Fashion Park: 2410 E Camelback Road, Phoenix. Free. 602-468-2100, Shopbiltmore.com. MAY 20: W Scottsdale Hotel's 'SATC2' party-You and your girls can feel like part of the "Sex and the City" gang by relaxing poolside at Shade Bar, sipping cocktails and watching a fashion show. The W Scottsdale Hotel & Residences will show off the latest fashions from Macy's on the sleek runway around the pool, and guests can enter a drawing for an advanced screening of "Sex and the City 2." The grand prize is four tickets to a screening on May 24, transportation to and from the movie, a one-night stay and a round of champagne at the hotel.Details: 9 p.m. May 20. W Scottsdale Hotel and Residences, 7277 E. Camelback Road, Scottsdale. Free. 602-405-0099, Whotels.com/scottsdale. MAY 26: Dinner and a movie at Biltmore Fashion Park-Biltmore Fashion Park is turning the concept of dinner and a movie into a buzz-worthy event. Guests can choose from a list of different restaurants that will be serving special three-course dinners, so you and your girlfriends can go to the sexy restaurant Christopher's Crush Lounge or the high-end Capital Grille. Earlier in the day, ticket holders can also shop at Saks Fifth Avenue, sip Sak-tinis, listen to live music and get beauty touch-ups. Finally, the night caps off with the midnight screening of the film at the AMC Esplanade. Details: 4-11 p.m. May 26. Biltmore Fashion Park, 2502 E. Camelback Road, Phoenix. $55. 602-955-8401, Shopbiltmore.com.MAY 27: Girls' Night Out in the City at Morton'sGet dolled up with your favorite girls and head to Morton's, where they will be hosting a cool cocktail party. The steakhouse is partnering with Banana Republic to put on a safari-themed fashion event with looks that would fit right into the film's desert scenes. Guests can nibble on a menu of appetizers, including petite filet mignon sandwiches and mini crab cakes. There will also be themed cocktails such as the Miranda Manhattan and Charlotte's Cherry Kiss. Then the group will head to Harkins Scottsdale 101 to watch the film.
Details: 6:30-8:30 p.m. May 27. Morton's The Steakhouse, 15233 N. Kierland Blvd., Scottsdale. $35. 480-368-5416, Mortons.com/scottsdale.MAY 26: Cocktail Couture Girls' Night at the Melting Pot
The Valley's three Melting Pot locations want their guests to indulge at this "SATC" party. Each person will get to enjoy a cheese fondue, petite entrée and chocolate fondue, and sip on cocktails with names such as Blond Ambition, Glamour Girl and Jet Setter. Ticket prices also include passes to the midnight showing of the film. The midnight showing will be at the Harkins Theatres closest to the restaurants, so those would be in Peoria at the Harkins Arrowhead, in Tempe at Arizona Mills and in Scottsdale at the Scottsdale 101 development. Also all this month, $2 from each of the "SATC" cocktails sold will benefit the Cystic Fibrosis Foundation.Details: 8:15-9:30 p.m. May 26. $39. 480-607-1799. Melting Pot locations Valley-wide at Meltingpot.com
3 ideas of my own! 1.On the day of the movie premiere throwing the ultimate spa day for woman. Having half price everything, facials, manicures, pedi’s, having up and emerging designer selling their product, and emerging chefs catering the event! This can take place at a movie theater. We will have drinks available for woman 21 and up, but there will be a 18 or older age limit. Due to the R rating this movie holds. It will be free for woman to walk in the doors, men pay $20.00. Everything is half off! The movie will premiere shortly after this event shuts down.
2. Drink like Carrie, Samantha, Charlotte, and Miranda. This event will take place at a bar! The bar will be decorated like the bar they go into at the end of the first movie (for Samantha’s 50Th birthday) ! The featured event at this event we will be serving any drink that the cast has drinking in the movie and show! There will be shirtless men serving the drinks. Just like Samantha would have it! Of course we will be serving cosmopolitans. Uniquely U Vodka will be blended in all of the martinis! 3. Having a sex in the city look alike party. The Woman who has the best look a like for each cast member will receive one free ticket to the movie! There will be half price drinks for woman and full price for men!
7 Idea’s
Blue Martini at Town Square presents The Official Sex And The City 2 Party. Ladies receive a one hour complimentary open martini bar with your movie ticket stub sponsored by Sky Vodka. The first 100 ladies to turn in their ticket stub receive a gift bag full of goodies from New York & Co., Guess by Marciano, Barre Las Vegas, Euphoria, Tan Factory, Wax In the City and more. When: Friday, May 28, 7 p.m. to 9 p.m, Where: Blue Martini, 6593 Las Vegas Blvd. South, Bldg L B214, Las Vegas, Cost: Not available- Age limit: 21-Burtons Grill (1363 Boylston St) Sex and the City 2 Premiere Party Thursday, May 27th-7:00pm to 10:00pm-Gab with your girlfriends in the lounge area while enjoying complimentary snacks and sipping on “Sex and the City” inspired cocktails For more information call 617.236.2236-MAY 20: Girls' Night Out at Macy's at Biltmore Fashion Park-Shop with your closest friends at Girls' Night Out at Macy's, where you can find fashionable threads, cocktails, treats and makeovers at the department store. Spend $150 or more and you will get movie cash to put toward watching "Sex & the City 2" the following week. Because the film is taking place partly in Morocco, participants can enter to win a six-day trip to Marrakech for four including airfare, hotel and Samsonite luggage.Details: 6-8 p.m. May 20. Macy's, Biltmore Fashion Park: 2410 E Camelback Road, Phoenix. Free. 602-468-2100, Shopbiltmore.com. MAY 20: W Scottsdale Hotel's 'SATC2' party-You and your girls can feel like part of the "Sex and the City" gang by relaxing poolside at Shade Bar, sipping cocktails and watching a fashion show. The W Scottsdale Hotel & Residences will show off the latest fashions from Macy's on the sleek runway around the pool, and guests can enter a drawing for an advanced screening of "Sex and the City 2." The grand prize is four tickets to a screening on May 24, transportation to and from the movie, a one-night stay and a round of champagne at the hotel.Details: 9 p.m. May 20. W Scottsdale Hotel and Residences, 7277 E. Camelback Road, Scottsdale. Free. 602-405-0099, Whotels.com/scottsdale. MAY 26: Dinner and a movie at Biltmore Fashion Park-Biltmore Fashion Park is turning the concept of dinner and a movie into a buzz-worthy event. Guests can choose from a list of different restaurants that will be serving special three-course dinners, so you and your girlfriends can go to the sexy restaurant Christopher's Crush Lounge or the high-end Capital Grille. Earlier in the day, ticket holders can also shop at Saks Fifth Avenue, sip Sak-tinis, listen to live music and get beauty touch-ups. Finally, the night caps off with the midnight screening of the film at the AMC Esplanade. Details: 4-11 p.m. May 26. Biltmore Fashion Park, 2502 E. Camelback Road, Phoenix. $55. 602-955-8401, Shopbiltmore.com.MAY 27: Girls' Night Out in the City at Morton'sGet dolled up with your favorite girls and head to Morton's, where they will be hosting a cool cocktail party. The steakhouse is partnering with Banana Republic to put on a safari-themed fashion event with looks that would fit right into the film's desert scenes. Guests can nibble on a menu of appetizers, including petite filet mignon sandwiches and mini crab cakes. There will also be themed cocktails such as the Miranda Manhattan and Charlotte's Cherry Kiss. Then the group will head to Harkins Scottsdale 101 to watch the film.
Details: 6:30-8:30 p.m. May 27. Morton's The Steakhouse, 15233 N. Kierland Blvd., Scottsdale. $35. 480-368-5416, Mortons.com/scottsdale.MAY 26: Cocktail Couture Girls' Night at the Melting Pot
The Valley's three Melting Pot locations want their guests to indulge at this "SATC" party. Each person will get to enjoy a cheese fondue, petite entrée and chocolate fondue, and sip on cocktails with names such as Blond Ambition, Glamour Girl and Jet Setter. Ticket prices also include passes to the midnight showing of the film. The midnight showing will be at the Harkins Theatres closest to the restaurants, so those would be in Peoria at the Harkins Arrowhead, in Tempe at Arizona Mills and in Scottsdale at the Scottsdale 101 development. Also all this month, $2 from each of the "SATC" cocktails sold will benefit the Cystic Fibrosis Foundation.Details: 8:15-9:30 p.m. May 26. $39. 480-607-1799. Melting Pot locations Valley-wide at Meltingpot.com
3 ideas of my own! 1.On the day of the movie premiere throwing the ultimate spa day for woman. Having half price everything, facials, manicures, pedi’s, having up and emerging designer selling their product, and emerging chefs catering the event! This can take place at a movie theater. We will have drinks available for woman 21 and up, but there will be a 18 or older age limit. Due to the R rating this movie holds. It will be free for woman to walk in the doors, men pay $20.00. Everything is half off! The movie will premiere shortly after this event shuts down.
2. Drink like Carrie, Samantha, Charlotte, and Miranda. This event will take place at a bar! The bar will be decorated like the bar they go into at the end of the first movie (for Samantha’s 50Th birthday) ! The featured event at this event we will be serving any drink that the cast has drinking in the movie and show! There will be shirtless men serving the drinks. Just like Samantha would have it! Of course we will be serving cosmopolitans. Uniquely U Vodka will be blended in all of the martinis! 3. Having a sex in the city look alike party. The Woman who has the best look a like for each cast member will receive one free ticket to the movie! There will be half price drinks for woman and full price for men!
Tuesday, May 25, 2010
Vodka Pitch
Paradise, Premium Vodka.
Paradise premium Vodka, is nothing you have seen before!This is a vacation in a bottle. !I am changing everything you know about vodka, REVOLUTIONIZING IT. By changing the flavor, smell and even color will make you feel like your on vacation. This enticing vodka hasn’t been done before. Paradise vodka is unique on every level: from the distilled Mauzac Blanc and Brazilian Guava, grown from the finest guava plants in Brazil. To the revolutionized cold fermentation and maceration techniques usually found in wine making, to its subtle aromatics and smooth, naturally refined taste. Paradise Vodka has the true taste of paradise in every bottle. The sweet complexity of the guava is drawn out, this smooth and refreshing vodka will mix well in any cocktail! If you’d prefer to drink it by its self; the distilled guava will make for enticing beverage! The bottle will be green, this is to keep the vodka protected from the harmful UVA and UVB rays from the sun, with a light pink color to the vodka, just like the guava fruit that is blended so sweetly into the vodka. This will bring out the tropical feeling this vodka was made to have. Faintly fragranced, the white flower, which is slightly clustered on the Guava fruit, will entice every bottle. This scent will intensify the smell of vodka with a tropical twist and put you on your topical getaway. Once you have experience Paradise vodka experience you will never know vodka again! Vodka is a luxury not a commodity! So why settle for the ordinary?
IT'S YOUR PARADISE. EMBRACE IT.
Paradise premium Vodka, is nothing you have seen before!This is a vacation in a bottle. !I am changing everything you know about vodka, REVOLUTIONIZING IT. By changing the flavor, smell and even color will make you feel like your on vacation. This enticing vodka hasn’t been done before. Paradise vodka is unique on every level: from the distilled Mauzac Blanc and Brazilian Guava, grown from the finest guava plants in Brazil. To the revolutionized cold fermentation and maceration techniques usually found in wine making, to its subtle aromatics and smooth, naturally refined taste. Paradise Vodka has the true taste of paradise in every bottle. The sweet complexity of the guava is drawn out, this smooth and refreshing vodka will mix well in any cocktail! If you’d prefer to drink it by its self; the distilled guava will make for enticing beverage! The bottle will be green, this is to keep the vodka protected from the harmful UVA and UVB rays from the sun, with a light pink color to the vodka, just like the guava fruit that is blended so sweetly into the vodka. This will bring out the tropical feeling this vodka was made to have. Faintly fragranced, the white flower, which is slightly clustered on the Guava fruit, will entice every bottle. This scent will intensify the smell of vodka with a tropical twist and put you on your topical getaway. Once you have experience Paradise vodka experience you will never know vodka again! Vodka is a luxury not a commodity! So why settle for the ordinary?
IT'S YOUR PARADISE. EMBRACE IT.
Wednesday, May 5, 2010
Dream Car
Pre-runner Ford Ranger: The off-road obsession
Have an off-road obsession? If you do, I am going to tell you about the perfect truck to satisfy that obsession. A pre-runner Ford Ranger! That’s right! This truck is they off-roading truck. When, you want to jump, or go up any mountain, clear any hill without breaking your truck. A pre-runner Ford Ranger is your truck. The reason why, is the light durable frame of the ford ranger is made for the off-road. When you are jumping, or racing your truck you don’t want anything to hold you down. You want that option to go big, high, and be the best of all. The ranger will get you there! Besides that, the Ranger is made for Americans! A ford ranger is as American as a hot dog or a nice barbeque on a hot Fourth of July day. I foundation of this truck is remarkable. They removed the factory build firewall to move the engine 18 inch back. The new fire wall was created for the mid-engine of the pre-runner. The suspension is centered on a 13 inch stroke king 3.0 coil over’s shocks. With 13 inch ground clearance the tires sit comfortably under two fiber glass fenders! The rear tires offer a 26 inch of durability. Oh did I forget the 400+ hour’s power this truck has? So, when it comes to your obsession why, have anything less than the best? You don’t want to deprive yourself of high quality. Go with the pre-runner Ford Ranger this truck will make your off-roading dreams come true!
Have an off-road obsession? If you do, I am going to tell you about the perfect truck to satisfy that obsession. A pre-runner Ford Ranger! That’s right! This truck is they off-roading truck. When, you want to jump, or go up any mountain, clear any hill without breaking your truck. A pre-runner Ford Ranger is your truck. The reason why, is the light durable frame of the ford ranger is made for the off-road. When you are jumping, or racing your truck you don’t want anything to hold you down. You want that option to go big, high, and be the best of all. The ranger will get you there! Besides that, the Ranger is made for Americans! A ford ranger is as American as a hot dog or a nice barbeque on a hot Fourth of July day. I foundation of this truck is remarkable. They removed the factory build firewall to move the engine 18 inch back. The new fire wall was created for the mid-engine of the pre-runner. The suspension is centered on a 13 inch stroke king 3.0 coil over’s shocks. With 13 inch ground clearance the tires sit comfortably under two fiber glass fenders! The rear tires offer a 26 inch of durability. Oh did I forget the 400+ hour’s power this truck has? So, when it comes to your obsession why, have anything less than the best? You don’t want to deprive yourself of high quality. Go with the pre-runner Ford Ranger this truck will make your off-roading dreams come true!
Wednesday, April 28, 2010
Advertising vs. Marketing
What is the difference between advertising and marketing?
"Advertising is happiness." John Draper, from television show, Mad Men!
Advertising and marketing are often mixed up. Most people think they are the same thing. They generally have the same effect. Well I am sorry their wrong. Advertising has been around, before marketing, but this doesn’t mean it has less importance. They are both important in the line of work you desire. Some consider advertising as one of the components of marketing. Marketing is the research you must do once you develop a product. Marketer care about the consumers wants and needs. Taking in consideration what you want. Advertising is selling a product. Advertising just appeals to your ID. Their goal is to sell as many of that product as possible! Here are some definitions of both.
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. (By Laura Lake)
http://marketing.about.com/cs/advertising/a/marketvsad.htm
Marketing: The American Marketing Association defines Marketing as a series of business processes taken by a company to develop, communicate with and manage its customers. Marketing include components, such as market research, product development, product pricing, sales strategy, Advertising, customer support and public relations. The purpose of Marketing is to bring sellers and buyers together.
http://degreedirectory.org/articles/What_is_the_Difference_Between_Advertising_and_Marketing.html
"Advertising is happiness." John Draper, from television show, Mad Men!
Advertising and marketing are often mixed up. Most people think they are the same thing. They generally have the same effect. Well I am sorry their wrong. Advertising has been around, before marketing, but this doesn’t mean it has less importance. They are both important in the line of work you desire. Some consider advertising as one of the components of marketing. Marketing is the research you must do once you develop a product. Marketer care about the consumers wants and needs. Taking in consideration what you want. Advertising is selling a product. Advertising just appeals to your ID. Their goal is to sell as many of that product as possible! Here are some definitions of both.
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. (By Laura Lake)
http://marketing.about.com/cs/advertising/a/marketvsad.htm
Marketing: The American Marketing Association defines Marketing as a series of business processes taken by a company to develop, communicate with and manage its customers. Marketing include components, such as market research, product development, product pricing, sales strategy, Advertising, customer support and public relations. The purpose of Marketing is to bring sellers and buyers together.
http://degreedirectory.org/articles/What_is_the_Difference_Between_Advertising_and_Marketing.html
Wednesday, April 21, 2010
The Strong Dollar
Should Americans have a strong dollar or a weak dollar? Why did you make that choice,what will happen why or why not?
I think America should have an average dollar. Because either way we go its a lose lose situation. If we have a strong dollar less people will use American exports. Which in the end will hurt us. They will go to cheaper countries for there needs. If we have a weak dollar than it will be worth next to nothing. The exchange rate will benefit other countries, but our own. We as Americans we strive to be the best. We want to be the strongest and most powerful country of all. So if our dollar is to strong or even to weak, I think this will make what we strive for everyday less meaningful. Our beliefs as Americans will not mean the same. So if theres any way to have an American dollar an average dollar, I think our country would benefit from that the most. Sice America soley depends on exports for it's profit for our countries money. We need to have an average dollar. Having a strong dollar also effcts the average man, He wait I am the average man. How will this effect me? This means things will become more expensive for me. Already in the hard ressesion we all have taken cut-backs. We don't need anymore things keeping us from serviving daily! Even having a weak dollar effects the average man. If our dollar is worth less, then our wages will be less. The companies you work for will be making less money, so your wages will become less. The companies can't pay you the same if thier not making any money! This is why I thnk our dollar should be average. Not STRONG or WEAK!So ask your self the same question! What do you perfur?
I think America should have an average dollar. Because either way we go its a lose lose situation. If we have a strong dollar less people will use American exports. Which in the end will hurt us. They will go to cheaper countries for there needs. If we have a weak dollar than it will be worth next to nothing. The exchange rate will benefit other countries, but our own. We as Americans we strive to be the best. We want to be the strongest and most powerful country of all. So if our dollar is to strong or even to weak, I think this will make what we strive for everyday less meaningful. Our beliefs as Americans will not mean the same. So if theres any way to have an American dollar an average dollar, I think our country would benefit from that the most. Sice America soley depends on exports for it's profit for our countries money. We need to have an average dollar. Having a strong dollar also effcts the average man, He wait I am the average man. How will this effect me? This means things will become more expensive for me. Already in the hard ressesion we all have taken cut-backs. We don't need anymore things keeping us from serviving daily! Even having a weak dollar effects the average man. If our dollar is worth less, then our wages will be less. The companies you work for will be making less money, so your wages will become less. The companies can't pay you the same if thier not making any money! This is why I thnk our dollar should be average. Not STRONG or WEAK!So ask your self the same question! What do you perfur?
Wednesday, April 14, 2010
Shopping Experiance
A good experiance I have had was a couple moths ago. I was at journey's shoe store. I walked in and was greeted . I was asked if there was anything I was looking for? I said,"Just looking around." The second I was ready to look at some stuff, and try on shoes they were there. There was a pare of shoes that they did not have my size in. you would think thats when my good experiance went bad, but no. They asked if I would like them to order them and have them mailed to my house. I said no I don't really need them. It was just the extra going out of thier way for me, really made me feel special.
A bad experiance was actually them same day as I went into journey's shoe store. The following store i went into was Forever 21. Usally you don't get completely horrible, but not the best service.I was looking around for 20 mins and none of the employees had greeted me. I was in such a great mood from the perivous store I was in, so that wasn't going to bother me! I went to check out I was waiting for about 10 mins for someone to come to the cashwrap, and there was at least 9 girls working. Than someone came and they got another person to check me out. Finally they decided who was going to check me out. Then the girl was so rude.I almost walked out of the store just how rude she was. I really wanted the clothing I had picked out, so I didnt walk out. I will say I have not been in forever21 since than because of that experiance!
A bad experiance was actually them same day as I went into journey's shoe store. The following store i went into was Forever 21. Usally you don't get completely horrible, but not the best service.I was looking around for 20 mins and none of the employees had greeted me. I was in such a great mood from the perivous store I was in, so that wasn't going to bother me! I went to check out I was waiting for about 10 mins for someone to come to the cashwrap, and there was at least 9 girls working. Than someone came and they got another person to check me out. Finally they decided who was going to check me out. Then the girl was so rude.I almost walked out of the store just how rude she was. I really wanted the clothing I had picked out, so I didnt walk out. I will say I have not been in forever21 since than because of that experiance!
About me draft
Hello my name is Brittany Knyszek. I am a fashion designer. I am in love with Southern California fashion. Everything that has to-do with Southern California I LOVE, the beach, the sun, the rain, the desert, the hole atmosphere. From the skater, surfers, to the dirt bike riders, to the kid who is just unsure, who wants to look nice. I get my inspiration from all of these aspects. I understand that everyone has their own style. I design my cloths with all of these factors in mind. I have two clothing lines in process, one for young woman. The ages of thirteen to twenty-two. The second line is baby clothing. I always see the same generic clothing on children I want to change that. I think every baby and toddiler has its own personality. I want to express that. They should not dress the same because they are not the same person. Regardless of age. I am taking woman’s motocross fashion to actual fashion. Girls are just as equal as boys, but why do there sporting cloths have to look the same? I am going to make things more stylish to ware. With Bmk Fashions my goal is set on personality and how everyone has his or her own. I will utilize their personalities into my clothing!
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