SWOT

Strength: The strength Paradise vodka has is there’s no other vodka like this. The guava flavor to the vodka is unique. The hint of flower smell to the vodka doesn’t over power the vodka but intensifies your drinking experience. The pink color to the vodka will take you out of this world. Put you in a paradise state of mind! Also this vodka has a different making process. This vodka is made like wine more than vodka. So this unique making process will have a strong following from both vodka and wine drinkers. Paradise vodka will also be able to have a wider range of customers because it’s made like wine, but taste like vodka. Our bottles are 100 percent recyclable. “Duping may occur as a result of exporter business strategies.”(MKTG, Lamb Hair McDaniel, Pg. 60) Since Paradise vodka is produced in the United States there will be no dumping,

Weakness: The weakness is that this is not the only premium vodka sold. They are many different flavored vodka’s sold in stores; especially fruit flavored vodka’s. This is a new product, so there is always the worry of customers not liking the brand! Or that customer will not take to guava flavor because it’s not a traditional flavor. Also since the target market is woman; if their needs over wants desire effects there purchase. “A want exists when someone has an unfilled need and has determine that a particular good or service will satisfy it.”(MKTG, Lamb Hair McDaniel, Pg. 64)

External Opportunities: “When examining external opportunities and threats marketing managers must analyze aspects of the marketing environment.”(MKTG, Lamb Hair McDaniel, Pg. 19)The external opportunities for Paradise vodka vary throw out the world. There are more opportunities to expand with a vodka, because the market is so huge.“ Reliabliability: is defined as: The ability to perform a service dependable, accurately and consistently.”(MKTG, Lamb Hair McDaniel, Pg. 161)

Threats: This is a new product, just like any new product; this will also encounter problems. Paradise Vodka may encounter is that people may not like the Guava Flavor. Or even people maybe hesitant with this flavor. Not many people know what the guava fruit is. So this is where the company might have some threats to the success of the brand. The smell of the vodka may a make or brake the brand. People may think that the great smell of vodka that everyone loves will be compromised by the hint of floral sent. The pink color of the vodka may limit to only woman. Customer, so are men dema-graphic may not like that it’s not a gender-neutral color. In the end men may not drink the vodka just because the color. There will not be coupons available for Paradise Vodka. We do not want to compromise the name. “Almost 280 million coupons are distributed to the United States household annually, but this does not include the billions of coupons that are available increasingly on the Internet and in-store.” (MKTG, Lamb Hair McDaniel, Pg. 246)