Product

“ A product may be defined as everything, both favorable and unfavorable, that a person receives in an exchange.”(MKTG, Lamb Hair McDaniel, Pg. 131) We want our product to be a favorable product. That is why we will have a guarantee on Paradise Vodka. If the consumer is not 100% satisfied, they will receive a full refund. “ A person who buys a new product never before used may ultimately become an adopter, a consumer who was happy enough with his or her trial experience with s product to use it again. (MKTG, Lamb Hair McDaniel, Pg. 152) We are so confident on our long lasting and satisfying taste; we have the confidence in having this guarantee.