TARGET MARKET

The target market is the classy, safictacted woman. The woman that will buy Paradise vodka; love tropical alcoholic beverages, they love the fruity tastes. This product is made for the woman who knows who she is! This vodka is made for the strong, independent, beautiful woman. Who prefers to have the sweet classy tasting drink with everything. From any walk of life these woman come from: the vacationers, islanders, clubbers, city lovers, subarea to the country. An upper class drink for an upper class woman! “80 percent of a company’s revenue is generated by 20 percent of its customers.” (MKTG, Lamb Hair McDaniel, Pg. 299)