Promotion

“The current trend is towards using more rather than fewer variables to segment most markets. ” (MKTG, Lamb Hair McDaniel, Pg. 98) So when it comes to the promotion of Paradise vodka there will be no setbacks. We will promote everywhere across the United States. We will use all of the social networks like: facebook, twitter, and myspace. Also like to have an advertisement in several magazines. Billboards. There will be no rewards programs, coupons, and sales; this will only hurt the bran name. Paradise vodka is a higher quality drink and we do not want to take away from that. “ Sales promotion’s greatest strength is in creating strong desire and purchase intent.” (MKTG, Lamb Hair McDaniel, Pg. 220)