19 quotes from the text book

19 quotes
1. When an organization creates a high level of employee’s satisfaction, this lead s to greater effort, which leads to higher- quality goods and services, which leads to more repeat business, which leads higher growth and profits, which leads to higher stock- holder satisfaction, which leads to more investments and so on.
2. There is no single correct format for a marketing plan. Many organizations have their own distinctive format or terminology for creating their own marketing plan.
3. Another view is business should focus on marketing a profit and leave social and environmental problems to non-profit organizations and government.
4. Effective way for a firm to move into the global arena with relatively little risk is to sell a license to manufacture its products to someone in a forge country.
5. Coors encouraged its English customer’s to speaking customers to, “turn it loose, ” but the phrase in Spanish means, “Suffer from diarrhea.”
6. Why would customers pay a distributor’s markups when they could buy directly from the manufacture with a few mouse clicks?
7. Baby boomers represent a tremendous current and future marketing potential for a wide range of products including retirement properties, health and wellness products, automobiles with features designed for them, and other goods and services you might not expect, including tech services.
8. The specific information needed to solve a marketing research problem; the objective should be to provide insightful decision-making process.
9. Diamond companies and jewelers are, “repositioning” diamond ring so that woman will not think of them solely as a symbol as engagement and marriage. Instead they are, encouraging woman to express their individually by purchasing a “right-hand” ring.
10. The average fast-moving consumer goods company introduces 70-80 new products per year.

11. In many service industries, the core service becomes a commodity as competition increases. Thus, a firm usually emphasizes supplementary services to create a completive advantage.
12. The reversal flow of demand from a “push” to a “pull” has resulted in a radical reformulation of both market experience and traditional marketing, production, and distribution functions.
13. Retailers ring up over $4 trillion in sales annually, about 40 percent of the gross domestic product.
14. Few goods or services, no matter how well developed, priced or distribution, can survive in the market place with- out effective promotions.
15. A quick test to determine whether you are offering attributes or benefits in your advertising is to ask ‘ so?’
16. Advertising offers the consumer a reason to buy; sales promotion offers an incentive to buy.
17. Trying to set the right price is one of the most stressful and pressure- filled tasks of the marketing manager.
18. All pricing objective have trade-offs that managers must weigh. A profit maximization objective that may require a bigger initial investment than the firm can commit or wants to commit to.
19. CRM is often described as a closed- loop system that builds a relationships with customers.