Price

“Trying to set the right price is one of the most stressful and pressure-filled tasks of the marketing manager.”(MKTG, Lamb Hair McDaniel, Pg. 261)A 1.75 liter bottle of Paradise Vodka is around $85, 750 ml bottle around $55. You can also get a 350 ml for around $35. ” Prices often fall during a recession as competitors try desperately to maintain demand for their wares.”(MKTG, Lamb Hair McDaniel, Pg. 290)