OBJECTIVE

“Without objectives, there is no basis for measuring the success of a, marketing plan activities.”(MKTG, Lamb Hair McDaniel, Pg. 18) Our objective is to change the way people think about vodka. We want people to expect more when they drink of vodka. We want our customers to find paradise in every bottle! So by changing the taste, color and smell, we hope to change their thoughts on vodka. We want people to look at our vodka as a luxury not a commodity! To achieve 10 percent returned investment with in the first 12 months of distribution of product. Pay back any investments within the two years. Our objective is to have a 95-100 percent satisfaction rate on our product. “The idea that the social and economic justification for an organization’s existence is the satisfaction of the customers wants and needs; while meeting organizational objectives.” (MKTG, Lamb Hair McDaniel, Pg. 5) Producing an environmentally ethical name for the company, by making our bottle 100 percent recyclable. “Social responsibility and ethics go hand and hand.”(MKTG, Lamb Hair McDaniel, Pg. 30) Have a U.S. based destitution center; manufacture the product only in the USA. Having a large scale of out of country buyers. Having a 15 percent increase on Internet sales. “Researchers suggest that consumers recall online commercials 60- 90 percent of the time, while they remember roughly about 25 percent of the advertisements on television.”(MKTG, Lamb Hair McDaniel, Pg. 239)